Oh, the thinks you can think!

Do women think differently than men? Most of us would answer ‘yes’.

In relation to business, women tend to approach things differently, and have different tactics and strategies for dealing with situations. We also tend to think differently about our employees, and are more likely to strive to give them more meaningful work that benefits the community and society as a whole. This is not to say that male business owners don’t (or can’t) run their businesses this way as well: but this is how many successful women entrepreneurs have been running their businesses all along.

Some of these tactics include:

• Building a shared purpose in their workplace community (and their local community)
• Downplaying own role in their company’s success and giving more credit to employees and/or colleagues
• Communication and collaboration across all levels of the company
• Encouraging mutual trust and respect

Thinking differently in business allows women to not only create successful companies, but also creates workplaces that benefit both their own and their employee’s lifestyles. This holistic approach promotes a focus on striving for a better society, without losing sight of financial goals, and creates opportunities for meaningful work.

Michelle Grice runs Dot Com Women, an online forum for entrepreneurial women: www.dotcomwomen.com.au